Business cards are not going anywhere anytime soon. Though technological advancements have made it easier to bridge the gap between businesses and their potential customers, business cards have maintained to keep their charm. It is apparent that no level of automation can replace them. It is a common practice of people when meeting to hand out their business cards and let others know about their brand. Business cards play a vital role in promoting businesses during formal events, trade fairs, casual meetings, etc.
To be better said, business cards have become the core of branding exercises that marketers of all levels take up so as to beat the competition. These cards hold all necessary information, contact details such as name, phone number, email, address, etc., which makes it easier for people to approach the card owner or the company.
Cards with impressive and attractive designs catch more attention as a card’s design reflects its brand identity and its uniqueness. Every element of design from logo, color, image, space, to typeface, is selected to serve a specific role and create an impact on potential customers. Getting a business card designed is a lot easier than before. If you are looking for business card printing in Dubai, many companies can provide you with that service. They can help you design a card that speaks for your business. When looking for reliable printing services in Dubai or all over UAE, you must ask if they have any experience in printing business cards. It will help you to choose the right printing partner.
For general customers and clients, business cards play the role of a window that allows them to peek into a brand’s possible products/services quality. A business card can indeed be a maker or a breaker for your business. So it is necessary to have one designed in a way that not only attracts customers but also reflects your brand’s professional standards.
Here we have discussed why a business must have a business card just to help you understand it’s importance and benefits for your business. Let’s have a look.
Great Marketing Tools
Business cards are cost-effective tools of marketing for all types of businesses, but especially for small scale businesses because they usually run on a fixed budget. If you are able to find a reliable printing company in your area, you can get good-quality business cards printed in bulk quantity at a very reasonable cost. You can also ask them to design your card in case if you do not have a designer or do not possess graphic designing skills yourself. They will charge you for designing the card, but it won’t be that much of an additional cost. There are various designing applications available on both Android and Apple’s app stores that can help you in designing your business card. You just have to put information and choose some designs of your preference, and the app will generate a design for you that you can save in a print-ready format and get it printed from your printing partners. You will not have to spend a huge sum of money on business cards, but you can promote your business to a great extent with their help.
They Are Portable
Think of business cards as your travel partners. They go with you wherever you go. This is another reason for calling them an effective marketing tool. Whether you are attending a business meeting, trade show, or a conference, business cards are always there to help you when letting people know about your business. Just hand them out, create new contacts, and open doors for future business opportunities. It is all possible if you just keep a stack of cards with you every time.
Build Your Brand Identity
Business cards allow you to establish your brand’s identity and makes your company identifiable, among others. Your logo, slogan, and every other design element included in your business card reflects your brand and hence makes it easier for your customers to get familiar with your business.
Reflection of Your Company’s Values
Business cards are an important part of an organization’s marketing plan. They not only facilitate you to build your brand’s identity but also reflect your company’s values. Your card’s design is responsible for communicating the culture of your company to your customers. Be sure to design your cards in a way that people find it easier to understand the core value, stability, and culture of your company.
Challenge Your Competitors
Your customers frequently receive business cards from your competitors, and this can put you in a difficult spot if you do not have a business card or your card fails to make a unique appearance. A business card that is designed while keeping in mind innovative design elements such as die cuts, folds, pop-ups, unusual shapes, will always appeal to more customers and will make an imprint on their minds. They help to build a strong brand identity and make you stand out from the crowd.
Contact Information Carriers
Apart from being great marketing tools, business cards serve as reliable contact information carriers. Customers have in-hand contact information to establish contact with your company right away. As business cards hold all necessary information about your company, including name, number, email, address, etc., so it gets easier for them to trust you. However, it is crucial to put basic and essential information on your business card. Do not utilize all the space you have; instead, keep it short and focused.
Business cards are not outdated. They might never be because when it comes to networking and marketing, business cards are still the key players. Marketing your brand can be made effective through adding business cards in your marketing plan as they enhance the legitimacy of your organization, especially if your card is designed uniquely and reflects the basic values of your company. Business cards must act as communicators of your company’s culture, its professionalism, and stability. Unique and innovative designed business cards help you challenge your competitors.
Nobeel Shawn is a professional Digital Marketer & lead gen Specialist at 3D Printing Services. He is passionate about all the latest trends in digital media & marketing and loves to try out new things in life. His creativity and unique approach reflect his ability to take digital marketing in an all new direction.