COVID-19 has pushed the world economy on the back foot with industries enduring enormous misfortunes in income. Lockdown, mass quarantines, and social distancing are the only methods that the world is relying on to curb the spread of the deadly virus. Meanwhile, several businesses such as fashion and apparel are staring at huge losses in their revenue due to limited to almost no business. As they are dependent on physical stores to sell products and earn, customers are now preferring to shop online in the wake of COVID-19. Famous brands have the ability to bear the losses yet still function but for small and medium scales businesses it is a troublesome undertaking.
Here we explore the significance of POS integration with eCommerce platforms and help retailers.
Adopting the new normal
As the novel coronavirus has grasped pretty much every nation around the globe, strict preventive measures are being taken to contain it. Social distancing, self-isolation, lockdown are some of the measures to break the chain of the COVID-19. As of now, with every single such safety measure being effectively trailed by the populace around the world, organizations should figure out how to work in it.
During the lockdown, web-based shopping has soared exponentially. Information from Adobe Analytics shows online apparel sales grew 34% YoY for the time of March 12-April 11 contrasted and March 1-12. The numbers are high because of the lockdown, however in any event, when it closes, individuals will have hiccups in visiting a physical store to shop their preferred brands. Clearly, the dread of coronavirus won’t kick the bucket at any point in the near future. In this way, organizations must arrange as long as possible and adjust to this adjustment in elements to satisfy the client’s needs.
Fashion retailers must not feel lost during this emergency. It is reasonable that physical stores are increasingly mainstream for apparel shopping, yet customers will presently abstain from visiting. For this situation, it is basic to plan to get out the stock by setting up an online store.
Launching an eCommerce store
With various eCommerce platforms accessible, it’s a simple procedure for the brands to get your online store ready for action. Shopify, Magento, WooCommerce, BigCommerce, and so on, are a portion of the stages that empower the simple set up of an eCommerce store. The element rich stages could give retailers a simple head begin the computerized scene and arrive at their clients to satisfy their necessities. With an online store, retailers can offer a scope of items, permit the clients to profit extraordinary offers and get the items while sitting in their homes. Another famous technique that is slanting these days is BOPIS (purchase online pickup available). The retail facades offering this administration are seeing a higher number of clients shopping from their online stores. It is viewed as a protected shopping experience during the hour of emergency as individuals are limiting the association with the outside world.
When the store is set, let us see the subsequent stages that can assist them with overseeing and run it effectively.
Understanding POS eCommerce Integration
As the business channels increment, overseeing them proficiently can be a precarious procedure. To take care of business, POS eCommerce incorporation is accessible. Retailers associating their stock to different eCommerce stages and commercial centers can exploit the POS framework to smooth out the activities. The manual assignments of refreshing the information of stock, clients, web orders, and so forth can be dealt with effectively by the POS framework.
At the point when retailers coordinate POS with their eCommerce stage, they can keep theirs on the web and physical stores in a state of harmony. This encourages them to proficiently deal with the eCommerce work process utilizing the POS. Likewise, as all the business diverts are in a state of harmony, the combination binds together coming up and online business tasks. Along these lines, retailers can stay away from issues, for example, over-selling, a misunderstanding in stock levels, and poor client experience.
Little and medium style retailers can exploit POS reconciliation to keep their business going. They can give clients the right accessibility of the stock numbers, the most recent estimating of the items, pass on the data if the item is accessible for pickup in-store subsequent to request on the web, and that’s only the tip of the iceberg.
Accessibility of cloud-based joining stage
Starting now, there are different POS designers around the globe. These engineers are focusing on various business verticals. So it could be hard for retailers to get the best one for their business. With a cloud-based combination stage, the coordination of any POS with any eCommerce stage and commercial center is conceivable. Henceforth, retailers can begin effectively without getting into the problems of picking a POS framework according to the eCommerce stage they have their store on. Different points of interest that join such a combination stage are:
- Automatic synchronization of brick-and-mortar stores and online stores
- Decreased operational and work costs
- No over-selling
- Improved consumer loyalty
The circumstances are difficult for businesses and during this dreary period, it is basic to remain centered and search for what is ideal. Incorporating any POS with Shopify, Magento, and some other eCommerce marketplaces can unquestionably revive the slowed down activities of a physical store.
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