User experience is one of the integral components of any e-commerce business. Because ultimately it’s a good experience that brings customers to your e-commerce website for their shopping. More happy customers are equivalent to more revenue and reachability of your business. It is observed that several poor user experiences may let you lose a massive number of customers.
To keep your e-commerce website rising and shining you need to focus on the happiness of your customers. It’s your liability to create a great experience for them. Make sure, not to trouble your customers in the process of shopping. Enhance their experience with easy check-ins, checkouts, and many other processes.
We are going to discuss a few tips with you that can help you out to improve the user experience in e-commerce. let’s move ahead.
Tips to enhance the user experience in Ecommerce
Safe and Secure Checkouts
The checkout process leaves a great impact on your website. A safe, secure, and effortless checkout process increases reliability among customers and keeps your customers intact with your e-store. An appropriate checkout process should be simple, safe, and easy to go with.
Accepting payment methods such as PayPal and Apple Pay can also build a sense of security to the customer by enabling them to pay through a linked trusted account.
Clear and Concise Product Descriptions
Product description plays a vital role in building customer trust. In the case of online shopping, it is the product descriptions only that provide comprehensive details about the whole product. A good quality image and true knowledge regarding the products is something that enables customers to go ahead with the shopping.
A perfect product description must include all the essential details. It should be clear and concise revealing all information related to the product.
Ensure Mobile Shopping
You can enhance your customer’s experience by integrating your business with a well-built app to bring more ease for your customers. Make sure your app is responsive to all devices whether a user browses your store on desktop or mobile devices. It has been observed that there are plenty of sales that come from mobile users. So, while thinking of adding an application to your online store, make sure it should be mobile-friendly.
There is always a chance for making improvements along the way. And you can bring more improvements in your business with authentic customer feedback. Honestly, it is the feedback that can let you know plenty of things. Customer reviews tell you where you are failing to serve your customers in an appropriate way. Customers let you know the positives and negatives about your business with their respective experiences.
Automate feedback request emails after customers first purchase. You don’t need to send one by one emails, which are highly time-consuming. Therefore, motivate your customers for giving feedback, do not hesitate to ask for it. Once feedback is collected, you can showcase the same to develop customers’ trust. Do not forget to work on the negative feedback, make optimum efforts to fix customers’ issues.
Offer Personalized Product Recommendations
Recommend your customers, to go ahead with personalized products. Offering customers products after discussing what they are allergic to or what suits them the most can let your drive more happy and satisfied customers. In this way, on their future purchase, you can showcase products of their needs and choices.
Another recommendation, used majorly is a “best seller” or “trending section”. It makes customers believe that surely the respective products are good because several numbers of people are liking these products. After all, everyone loves to be in trend.
Easy to Navigate Website Structure
A website must hold easy to navigate structure, otherwise, it may create a lot of chaos which ultimately impacts your customer’s experience. You can improve your website navigation according to your customers, the way they shop. Poor website navigation takes longer to find the products customers look for. It simply results in a poor user experience.
Display an appropriate menu board for the proper convenience of your customers. Segregate things according to gender preferences.
For instance, if you own a clothing e-store, segregate the options in the menu like male appraisals, female appraisals, accessories, etc. This brings great convenience to customers and ultimately generates a good user experience. You can also add filters to assist the users to conveniently find the items they are looking for. Adding filters serves a greater amount of ease to your customers.
You can build more trust in your customers by citing and sharing authentic reviews, social media feeds, number of followers, or email subscribers you have. You can see a huge hike in your customer retention rate by sharing whatever data you possess that can influence your traffic to gain more trust. By doing this, you can clear out all the doubts of customers related to your product.
Serving your customers with a great user experience highly depends upon how keenly you work on what your customers are facing while shopping online. It is simply a matter of observation, to observe what disappoints your customers, what makes them glad, what makes things more convenient for them. Keeping in a note of their disappointments gives you an idea to work on those specific areas.
It is important to note what are the reasons that contribute to the major bounce rate. Customer retention is totally dependent on paying attention to areas of customer disappointment. If there are customers that prefer your e-commerce store, then it’s your responsibility also not to fail in offering them an experience free from chaos.
To improve the user experience in your store, you can make optimum use of the tips shared by us. These tips will help you immensely. You can yourself compare the rise in the outcomes upon adding these tips. Therefore, keep paying attention to the strategies that can drive more happy customers to you. Because happy customers are the whole sole foundation of a growing business.
Do share your valuable comments.
Morris Edwards is a Manager at Awebstar, a web design company in Singapore which is dealing with logo designing, mobile app development, SEO, social media marketing and more. Connect with him on Facebook, Twitter, and Awebstar.com.sg.