8 PPC Tips – Ways To Improve Your Campaign
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Are you looking for tips to get the most out of your marketing campaigns then keep on reading this article. We have discussed top 8 PPC tips to improve your marketing campaigns. 

1. Keywords 

The keyword is king, and this is a fact. For this reason, it is wise to research your keyword very well. That is because it plays a paramount role when it comes to PPC campaigns. You need a relevant keyword for your business that your potential customers will likely use to search for your business. Do not forget to account for different stages of your business or different stages of your buyer’s journey. For example, buyers tend to use a different keyword when searching for a product than when they are ready to make a purchase. 

The best thing is that there are many tools available that will help you with keyword research. A few examples include Ahrefs, Semrush, and Google AdWords Keyword Planner. These tools not only help find relevant keywords, but also provide relevant data like competition, search volume, cost-per-click, and more. 

2. Goals 

Before you begin your PPC campaign, it is paramount to take some time and define your goals. What does this mean? It simply means identifying what you plan to achieve, the steps that will take you there, how you will generate leads, and any other relevant things. The moment you have identified your goals, you can easily create a PPC campaign based on them. Third party cookies may be increasingly limited as we can see here in this post from summon.co, however a good company will be able to still help you reach your goals.

For example, if your goal is to increase brand awareness, you may consider using display advertising. This form of advertisement will allow you to showcase your brands on other websites that relate to your business. 

If your goal is to generate leads, you may consider using search ads. What are search ads? These are the types of ads that will only appear on a search engine result page (SERP) when someone searches for something related to your keyword or your business. These ads allow people to click on them and redirect them to a landing page. 

3. Negative Keywords 

As important as it is to find the best keywords for your business or PPC campaign, it is also important to have negative keywords. What are negative keywords? These are phrases or words that you do not want your ads to display or be associated with. 

For example, if your company sells antique-style furniture, the last thing you want is for people looking for modern and trendy furniture designs to click on your ads. If they do, you will only have high traffic to your business without an ROI (return on investment) and a very low conversion rate.  Using this example, you can use negative keywords like “contemporary,” “modern,” “trendy,” and “recent.”

Using negative keywords will help your business save money, time, and ensure the ads are seen by interested or potential clients. 

4. Attractive Ads 

Just like everything related to a business, the ads must be attractive or compelling. As such, they must be well-written to persuade people to click on them. Do not forget to include a call to action as well as strong ad copy that will speak to your potential client. 

5. Target Your Ads 

Targeting your ads to a specific audience can significantly help your business grow. You can do this by using demographic information like age, location, interests, and gender. For example, if you sell women’s clothing; you will benefit greatly from having targeted ads for a specific city rather than generalizing the ad. 

You can also have a targeted ad based on where someone is in the buying process. For example, you are selling a product that helps people lose weight. In such a case, you can target your ad to those who are looking for information about how to lose weight. 

6. Have A Budget 

Before starting your PPC campaign, it is important to have a budget. The goal of having a budget is to help you avoid wasting money through overspending. To do this, identify the amount you are willing to spend on each ad and have a daily or monthly budget for them. This is why it is wise to set a bid limit for each keyword. This will help prevent things from being too expensive for you. You can use tools like the Google AdWords Keyword Planner to set a bid limit. 

7. Have Separate Campaigns For Each Goal 

If you have different goals for your PPC campaign, it is advisable to have different campaigns for each. The idea behind this tip is to avoid any confusion on your part as well as that of your potential customers or targeted audience. Moreover, individual campaigns will allow you to customize them easily to target your audience. 

For example, if your goals are to increase brand awareness and generate leads, consider having two different campaigns. When it comes to increasing brand awareness, you will benefit from using display ads, whereas with lead generation, you will benefit from using search ads. 

Doing this will allow you to track all the results from the different campaigns easily and identify the successful ones. This also gives you the power to adjust your budget accordingly. 

8. Monitoring Results 

The moment your campaign is up and running, you should never forget to monitor it. Knowing how it is performing will help you know the best action to take and the areas that need improvement. For this reason, you should monitor the following: – 

•    Conversion rate 

•    Click-through rate 

•    Cost per conversion 

These metrics will give you more insight into your campaign (if it is working or not) and areas that need improvement. Tools like Google AdWords give their users the option of setting up conversion tracking. This feature will allow you to track the number of people that are converting after clicking on your ad. This information can be helpful when it comes to optimizing your campaign.

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