To the outside world at the moment, it might seem that the knotty aspects of achieving growth in the UK – and the faltering that can so easily occur along the way to such a goal – are a particular obsession of Chancellor of the Exchequer Rachel Reeves.

The reality, though, is that growth success stories are seen up and down the UK all the time, including during economically lean periods.

Much of that success is achieved thanks to the smart and hard work of entrepreneurs and digital professionals who know how to tap into creativity, leverage data, and devise targeted strategies that resonate with audiences and drive measurable outcomes.

So, what are some of the particular growth success stories that have been seen among British brands in recent times, and how are the right results-driven campaigns making a difference?

Below, we’ve picked a few out.

3 Results-Driven Campaigns That Have Helped to Bring Major Growth

Here are several standout examples of how well-targeted, memorable, and engaging digital campaigns have fuelled growth for organisations around the UK:

• PG Tips Bringing ‘Atak’ Its Iconic Monkey

Ask almost self-respecting Briton, and they will tell you there are few better choices of brew to help get them through the day than a cup of PG Tips. However, with the longstanding popularity of tea itself having come under question even in the UK, shifts in consumer preferences undoubtedly pose growth challenges to brands like PG Tips.

This might help explain why PG Tips opted for a mix of retro and modern with its recent nostalgic revival of the much-loved Monkey character from the 2000s – this time “married” to Alice, played by Emily Atak. The pair are depicted as having their own reality show, documenting the bantering, bickering, and – of course – brewing that defines their daily lives.

Playing on the throwback aspect through short-form content and nostalgic memes, the “Monkey Returns” campaign demonstrates how even the longest-established brands can be revisited and refreshed on digital platforms in ways that feel humorous and relatable.

• Car Finance Genie Steered Towards Impressive Digital Growth

It might be easy to imagine that the biggest growth results from digital campaigns are being achieved by household-name London-headquartered brands. However, comparably stellar outcomes are being realised by businesses the length and breadth of Britain, such as the Essex-based car finance specialist, Car Finance Genie.

Nearby Brentwood-based Ink Digital has a track record of running effective results-driven SEO campaigns for Essex businesses. Unsurprisingly, then, the online marketing agency has been a vital partner of Car Finance Genie.

When the two companies joined forces to put together a digital campaign incorporating such elements as meticulous keyword research, keyword sitemap optimisation, and modifications to the Car Finance Genie website, the results came thick and fast.

After just five months, there had already been a 146% increase in organic finance applications. Car Finance Genie also recorded a 231.24% rise in its organic traffic, and a 127.34% uplift in its conversion rate, on the back of a 16.5 average keyword position increase over just six months.

• NHS England’s Groundbreaking Breast Cancer Awareness Campaign

Making the most of precision-targeted paid media on Facebook, Google, and YouTube, the National Health Service (NHS) in England demonstrated through its first integrated breast cancer awareness campaign that it isn’t only private companies that can achieve formidable growth through digital means.

The campaign was aimed at drawing attention to the benefits of screening and encouraging greater numbers of women to undergo regular mammograms. It enlisted the services of celebrities such as Newsnight’s Victoria Derbyshire, broadcaster Julia Bradbury, and dancer Shirley Ballas writing “unofficial” invitation letters to women to encourage them to attend.

Through segmented digital messaging, the campaign was successful in driving higher numbers of appointment bookings among groups previously underrepresented in breast cancer screenings.

The Right Results-Driven Campaigns Can Have a Profound Impact

When such elements as creativity, data, and strategic execution are brought together in a cohesive digital campaign, the outcomes for the given brand’s growth can be as monumental as they are enduring.

Brands that are able to achieve this through close work with a reputable digital marketing agency are well-placed to realise sustained growth not just during the 2020s, but for potentially many more years to come.