When someone searching for a local business, service, or product finds their way to your listing, they’ll see many things. They’ll see the physical address, phone number, website URL, and main images. But will they see any reviews? It may seem like an insignificant detail, but having positive user-generated content about your business is essential if you want to get the attention of potential customers on Google Maps. Here are ten ways you can increase Google reviews for your business.
Use Google My Business
Google My Business is a valuable tool for any business owner to improve and maintain their online reputation. This will allow you to manage your online presence, update your hours and add new information. You can also update your address and business categories, including your address and phone number. If your business is online, you’ll get a notification in Google Maps when someone searches for your business. You can respond with a large, bold claim like “We Accept Google Payments.” You can also post a short message with the hours of operation and any unique offerings.
Add Your Business To Google Search Console
If you’ve already created your Google My Business account, you should also add your business to Google Search Console. This will allow you to see what keywords your competitors are ranking for so you can make adjustments. You can also see how much organic traffic your listing is getting, which will allow you to see what keywords are most important for your business. To add your business to Google Search Console, go to your Google My Business account and click “Settings.” In the “Search Console” section of the menu, click “Add a URL.” Enter your website address and click “Save.”
Write A Review Yourself
You may have heard that it’s better to hire someone to write a positive review than to try to get someone to write a negative review. While this is true, it’s not because you should also try to hire a positive review. First, a positive review is still a review, and just because someone likes your business, this doesn’t mean they’ll write a review. Second, a study from a customer with a specific experience with your company is much more authoritative than someone who has no connection to your business. If you want to go beyond the basics and add some pizzazz to your Google reviews, you can’t do better than writing your review. Just keep these tips in mind.
Add An Image Or Video To Your Listing
Have a specific image or video you want to use for your listing on Google Maps? No problem, you can add pictures or videos to your listing. Just click “Edit” on your listing and select the images or video you want to use. You can also click “Add media” on the bottom right corner of the page and choose photos or videos.
Respond To Reviews You’ve Received.
Many businesses have a “one review policy.” If you receive a review, they have to be positive. If you receive a negative review, you have to respond with a positive review. While this makes perfect sense, it’s not something you should apply to your Google reviews. A negative review is still negative, and a positive review is still positive. If someone writes a review about your business, you should respond. Responding to negative reviews can seem awkward, but you should do it. You can do it by commenting on your business’s Google Map or an email to the reviewer.
Ask For Reviews From Current Customers
While you can always try to get someone to write a review for your business, there’s simply a better way to get reviews for your business. When customers receive exceptional service at your company, ask them to write a review. This can be done through an email, a handwritten note on paper, or your business’s social media account. Of course, you don’t have to ask for a review right away, and you can let a customer know that if they have a positive experience with your business, they should send a check.
Hold Giveaways And Events
You’re partnering with a local business to host a giveaway or event. This would be an excellent opportunity to ask them to write a Google review.
You can also ask current customers to write a check through your business’s social media accounts or invite customers to an upcoming event. If a customer comes to your event, you can ask them to sign up for a guest list and review your business on Google after they complete the signup process.
Create A Google Form Or Check-in
You can create a Google form if you want to collect reviews from your existing customers or new customers at your location. You can type any questions or comments you want customers to answer, and then, when they complete the form, you can track their reviews. You can also create a check-in for customers to write a check through your business’s Facebook or Yelp account. Pay attention to the type of check-ins you choose. If your business is a bar or restaurant, you want to ensure that customers leave a positive review. If your business is a massage therapist, a check-in might not be the best idea.
Stay Active On Google Maps And Other Platforms
While most of your reviews will come from Google Maps, you can also try to get reviews on other platforms. If you go to Foursquare, write a review on your local business. You can also write a review on TripAdvisor, Google images, Yelp and many other platforms. While it’s essential to keep up with your Google reviews, you can also try to get reviews on other platforms. There are different ways to get reviews, and some are better than others. If you want to get more reviews, try to get them on Google.
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